What research can do: A maturity model for government agencies

At Ad Hoc, our goal is to help federal agencies provide digital services that best meet the needs of their users. Building products that are technologically robust is only one part of the complete picture.

Research is one of our core human-centered design competencies. We measure the maturity of our processes, internally and with our customers, by how deeply we integrate research in cross-functional processes that span product, engineering, and design. What does research look like in each phase of this maturity model? What can research do to enable better products in a holistic, human-centered, product-driven approach?